Start Your Own Indie Agency
Fast-track the building of your own small Ad agency with my comprehensive Indie Agency Founders Manual packed with valuable lessons, insights and how-tos so you can achieve independence faster.
GET STARTEDTHE INDIE AGENCY OWNER'S MANUAL
WHAT YOU'LL LEARN
FREE EPISODE
Starting An Indie Agency
Understand where the market is at and whether you are ready to start building your own Indie agency.
Should I Even Do This?
Are you wanting to escape your current agency or build one? This episode explores the motivations behind starting an agency and the costs to consider.
To Grow Or Not To Grow?
The industry default is to build a big agency. But bigger isn't always better. Learn how to design a small or even micro agency with big potential.
Howdy Partner!
Partnerships can make or break an agency, especially a small one. Learn how to build resilient partnerships based on shared vision and role definition.
Getting Down To Business
Roll up your sleeves, it's time to get dirty with agency structure, tax, insurance and good business planning.
Clients & The Art Of Control
How to win and retain clients is one thing, not letting them control your business is another. Learn how to manage both.
Start With The End Game
If you know the end game or long term plan for your agency, you can build a better business from the start.
AI & The Indie Agency
We take a deep dive into how AI is transforming the ad industry and how your Indie agency can make the most of the opportunities.
Register today for pre-launch savings!
Sign up today to be the first to access The Indie Agency Owner's Course as soon as it launches and save 20%. Offer ends June 30, 2026.
Watch the first episode for free.
None of us have time to waste. Watch the first episode for free and if you think this course is for you, you can sign up for more.
Watch 'Starting An Indie Agency' now. Click 'Watch Here' below.
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NICE TO MEET YOU
I'm Paul Chappell
I've been running my own small Indie Agency for ten years with my Business Partner in Sydney, Australia. We're super lean, profitable, work all over the world and enjoy the same calibre of clients and briefs as multinational agencies. Running my own agency means I control my own time, I own the profit from my hard work and I enjoy a more fulfilling and rewarding career.
READ MY STORY
"He's a genuinely great guy who cares about his work and his clients. His knowledge of branding is outstanding."
- Craig Brown
"Paul is the most commercially minded and forward thinking creative person I have ever come across."
- Geraint Davies
"Paul is one of those rare individuals who is creative by nature yet able to work through strategies and problems systematically."
- Susan Smith
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