The Indie Agency Owner's Manual

1. Should I Even Do This?

   8 lessons

   1. Module 1: Introduction
   2. Module 2: The Two Motivations
   3. Module 3: Why People Leave Agencies (and why it matters)
   4. Module 4: The Agency vs Business Test
   5. Module 5: The Costs of Starting An Agency
   6. Module 6: When Not To Start An Agency
   7. Module 7: The Opportunity Right Now
   8. Module 8: Episode Summary

2. To Grow Or Not To Grow?

   7 lessons

   1. MODULE 1: Introduction
   2. The Myth of Growth
   3. Module 3: Control Is Key
   4. Module 4: Time To Design
   5. Module 5: The 4 'C's
   6. Module 6: What's Your PLUS?
   7. Module 7: Episode 2 Summary

3. Howdy Partner!

   9 lessons

   1. Module 1: Introduction
   2. Module 2: Choose your Partner Wisely
   3. Module 3: Alignment & Balance
   4. Module 4: My Partnership Experience
   5. Module 5: Turn Conflict Into Competitive Advantage
   6. Module 6: The Role of Responsibilities
   7. Module 7: The Partnership Test
   8. Module 8: Partnership Agreements
   9. Module 9: Episode 3 Summary

4. Getting Down To Business

   11 lessons

   1. Module 1: Introduction
   2. Module 2: The 'Holy Shit' Moment
   3. Module 3: The Anatomy Of Your Agency
   4. Module 4: Agency Structure
   5. Module 5: Simplicity Is The Solution
   6. Module 6: The AI Advantage For Indies
   7. Module 7: Money$Money$Money
   8. Module 8: Margin vs Mark-Up
   9. Module 9: Tax (aka Not Your Money)
   10. Module 10: Insurance & Protection
   11. Module 11: Episode 4 Summary

5. Clients And The Art Of Control

   8 lessons

   1. Module 1: Introduction
   2. Module 2: Foundation Lessons
   3. Module 3: Under The Influence (of clients)
   4. Module 4: Key Clients
   5. Module 5: Who's Ya Daddy? The Control Test
   6. Module 6: Losing Clients
   7. Module 7: The GYST List
   8. Module 8: Episode 5 Summary

6. The End Game

   8 lessons

   1. Module 1: Introduction
   2. Module 2: Growth: A Two-Sided Coin
   3. Module 3: Lifestyle vs Scale Agency
   4. Module 4: The Trap Of Doing Everything
   5. Module 5: Starting At The End
   6. Module 6: Size Really Does Matter
   7. Module 7: Are You Ready To Roll?
   8. Module 8: Episode 6 Summary

7. AI And The Indie Agency

   9 lessons

   1. Module 1: Introduction
   2. Module 2: A Fundamental Shift
   3. Module 3: The AI Axis Of Evil
   4. Module 4: What Is Actually Changing?
   5. Module 5: What Is Actually Valuable?
   6. Module 6: AI And The Indie Model
   7. Module 7: So Where To From Here?
   8. Module 8: Turning Chaos Into Commerce
   9. Module 9: Episode 7 Summary